Tuesday, December 29, 2009

Copywriter's Turning to Video to Increase Conversions


Video marketing has been predicted as the biggest change in online marketing in 2010. If the offline copywriters are taking notice then it means there are definite changes happening. What video marketing strategies and video marketing plans have you put in place for 2010? Even the TV stations are putting their television series online because they are smart enough to see that is where their target audience are hanging out.

You have two choices...you can wait and see and play catch up like the other skeptics out there or you can be smart and beat your competitor to the market. It is not a matter of if and when but how quickly you can get started..

Here is one of the latest predictions for marketing in 2010....

Marketing
I know that video marketing is not the newest of ideas, however many internet marketers will still not have produced their first video by the end of 2009. Every search engine is placing more weight on video than any other form of online media and will continue to do so in 2010. Video sharing is already easy, and many companies are still looking for ways to make it even easier in 2010. The “experimentation period” is over. Video marketing has proved to be successful at gaining traffic and adding profits.

What to Do?
Video, Video, Video. Every word on your website could be used in a video. Even if, for some reason, you do not integrate video into a majority of your site, it is still a great advertising tool. Make videos for online sharing galleries like the ever popular YouTube. People want to see you and hear you, not just read what you write. A good Indianapolis online video firm to connect with is Cantaloupe. They actually have a special holiday deal going on that looks pretty good.

Read more:

Many of my friends were very generous over the Christmas holidays giving links to many fantastic resources. Here are a few that I think you many find useful in the New Year.

How to make your very own free 3D ecovers

If you cannot afford photoshop here is a great alternative

When you are smart enough to get started with video marketing you may find this free teleprompter useful

Another great way to build your list is teleseminars and teleconferences here is a free conference tool

Great list building free video by Ryan Deiss who got over 400,000 people on his list last year. Worth watching I learnt a lot.

That should keep you going for a while.

Happy New Year

Cheers

Pam and Steve Brossman

Wednesday, November 18, 2009

Twitter & Linkedin Join Forces


This week the latest news is Twitter and Linkedin joining forces to maximise their exposure on each other's platforms.

If you want to find out how to set up this new twitter feature on Linkedin then you can watch Mari Smith's tutorial at http://bit.ly/24zwuG .

Also worth watching is the video between founder of both Linkedin and Twitter as they share why they decided to get together and provide this great new way of staying connected using both popular social media tools.
Interview is here http://bit.ly/32rjAG

Don't forget we have some awesome interviews coming up in the next two or three weeks with social media experts, internet marketing legends and other very success entrepreneurs with great tips for 2010. So make sure you subscribe to the channel and also sign-up to our weekly newsletter at http://www.profitablesocialmarketing.com.

As most of you know we are off on a trip of a lifetime this Saturday cruising from London to Florida and we are very excited. Our son Hunter will be joining us on this trip and will be able to experience the Eiffel Tower, Disneyland and on the boat an ice skating rink, wave rider and one section of the boat set up for a complete child friendly play area and games room. As you can imagine he is just a little bit excited.

We will have minimal access to the internet while on the boat but we will try and keep you posted when we pop in to shore. We will be back on Dec 11 with lots of great interviews with international experts including the beautiful and very intelligent Mari Smith on social media and what exciting things are happening in 2010.

Have a great week.
Cheers
Pam and Steve